Blip Post: Gotham – Not Just For One Black Superhero

I thought this was an interesting nugget of political typographic positioning:

obama.jpg

“Unless you’ve been avoiding television, newspapers, and all other forms of mass media for the past few months, you’ve probably seen Democratic presidential candidate Barack Obama’s “Change We Can Believe In” and “Stand for Change” banners. The typophiles among you have realized that the “change” font Obama’s campaign uses is Gotham, designed by Hoefler & Frere-Jones, originally as a commission for GQ Magazine.

Jonathan Hoefler and Tobias Frere-Jones spoke about the creation of Gotham during our interview for Helvetica, and looking back at their description of what GQ wanted from the font, it sounds surprisingly Obama-esque. “GQ had a dual agenda of wanting something that would look very fresh, yet very established, to have a credible voice to it,” says Hoefler. It also needed to look very masculine and “of-the-moment.” Mission accomplished.”

[via Helvetica]

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