Frosty the Womanizer: A Snowman’s Wet Past

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Frosty the snowman, though clean, crispy, and white nowadays, apparently has a dirty past.  Besides being appropriated by the ad industry, chasing ladies, and being a general punching bag, the jolly guy also had a drinking problem.

“There is also visible evidence in trade cards, beautifully illustrated pieces of paper that were the business cards of their day. Shop owners would leave them on their counters for customers and collecting them became a popular hobby. Like so many other advancements in the world — including the first photographs and early silent movies — the snowman was right there, showing up front and center. And more often than not — taking a beating. With the popularity of postcards by the turn of the century, it was no different; images of snowmen pelted with snowballs by gangs of scamps and wayward youths plowing their sled or pig-driven toboggans into snowmen (that’s right, there used to be pig-driven toboggans).

[…] To add insult to injury, the snowman somehow became a spokesperson for any product of an embarrassing sort, appearing in ads for every personal hygiene problem imaginable: dandruff, gas, hangovers, constipation, and bad breath Add this all up and you have a Frosty with a pretty shaken psyche. We literally built him up only so we could, apparently, knock him down and use him as a piñata. It’s no wonder the snowman turned to booze.”

Smithsonian

[via Boing Boing]

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