Social Consequences of Color: The Usage of Pink


“How different it was in the early 1900s, when blue was for girls and pink for boys. The Women’s Journal explained it thus: ‘That pink being a more decided and stronger colour, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.’ DressMaker magazine agreed. ‘The preferred colour to dress young boys in is pink. Blue is reserved for girls as it is considered paler, and the more dainty of the two colours, and pink is thought to be stronger (akin to red).’ What prompted the switch is unclear, but it had been made by the time Adolf Hitler ordered the classification of homosexuals. Those deemed “curable” were sent to concentration camps and labelled with a pink triangle. This suggests that by then, pink was associated with femininity.”

[via BBC News]

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